Strategy World is the annual flagship conference of Strategy (formerly MicroStrategy), the company that pioneered the corporate Bitcoin treasury model. It sits at the intersection of three subjects: artificial intelligence, business intelligence, and Bitcoin as a corporate reserve asset.
Executive Chairman Michael Saylor and President and CEO Phong Le have anchored the main stage in recent years. The Bitcoin for Corporations event, co-presented with Bitcoin Magazine, has run concurrently, bringing together executives, CFOs, and institutional investors focused on Bitcoin's role on the balance sheet.
Recent editions have drawn more than 1,500 attendees and run 80+ expert sessions and workshops alongside certifications and hands-on labs. The 2027 edition returns to Orlando after the 2026 conference was held in Las Vegas.
Strategy's registration page lists March 29 – April 1, 2027, at the Signia by Hilton Bonnet Creek and Waldorf Astoria Orlando. Strategy's official registration page and 2027 event artwork both confirm these dates.
Signia by Hilton Bonnet Creek and Waldorf Astoria Orlando, in Orlando, Florida. The same venue hosted Strategy World 2025.
Partly. Strategy World covers AI, business intelligence, and Bitcoin. The Bitcoin-specific programming has run as Bitcoin for Corporations, a concurrent event co-presented with Bitcoin Magazine and focused on corporate treasury strategy.
Saylor has delivered a main-stage keynote at recent Strategy World conferences, typically alongside CEO Phong Le. The 2027 agenda has not been finalized.
Executives, CFOs, treasurers, and institutional investors evaluating Bitcoin as a reserve asset, plus data and analytics professionals using Strategy's software platform.
Strategy World 2025 drew more than 1,500 attendees from companies around the world.
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