The Lugano Plan B Forum returns for 2026 on October 23–24 in Lugano, Switzerland — one of the most beautiful cities in Europe and one of the most Bitcoin-forward municipalities on the continent. The event has built a strong reputation for high-signal content, excellent production, and a distinctly European crowd of serious Bitcoiners.

More information at planb.lugano.ch.

The Basics

Dates: October 23–24, 2026
Location: Lugano, Switzerland
Format: In-Person

Lugano: A Bitcoin City

Lugano is not just a beautiful conference destination — it is one of the most genuinely Bitcoin-forward cities in the world. The city launched its Plan B initiative to make Lugano a hub for Bitcoin and technology innovation, with Bitcoin accepted for city services and a growing ecosystem of businesses operating on a Bitcoin standard. Attending the Plan B Forum means visiting a city that is actively building around Bitcoin in practical, tangible ways.

Situated on Lake Lugano in Switzerland's Italian-speaking canton of Ticino, the city combines Swiss precision with Mediterranean warmth. The lake, the surrounding mountains, and the Italian-influenced architecture make it one of the most visually stunning cities in Europe. October brings autumn colors to the surrounding hills, making it arguably the most beautiful time of year to visit.

Why Attend Plan B Forum

The Plan B Forum attracts a European Bitcoin audience that is serious, informed, and less focused on trading and speculation than some larger events. The conversation quality is high, the sessions are substantive, and the intimate scale — compared to the mega-events in Las Vegas or Prague — allows for genuine engagement with speakers and fellow attendees.

If you're interested in Bitcoin as a long-term monetary system and want to engage with the European Bitcoin intellectual community at its best, Lugano Plan B Forum belongs on your calendar.

Getting to Lugano

Lugano is accessible from Zurich Airport (about 2.5 hours by train), Milan Malpensa Airport (about 1 hour by road), and has its own small regional airport with connections to several European cities. The city is compact and walkable, with the lake and surrounding mountains easily accessible on foot or by funicular.

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